Coffee bar counter with pour-over brewer and barista in the background

Senior people.
Doing the work themselves.

Pare is a small senior studio. The same team improves established businesses and builds new products, combining product, engineering, AI and data, design, brand and web.

Based in the UK, working remotely with clients worldwide.

Why Pare exists

AI has made software much faster to produce. It has not made the decisions around it any less important. Companies still need someone to decide what is worth building, how the pieces should work together and what can be left alone.

Most do not need a permanent senior product, engineering, data and design team. They need the right combination for the work in front of them. That is what Pare provides.

We are deliberately small. There is no bench to keep occupied and no incentive to make the project larger than it needs to be.

Our values aren't wall art.
They're how we make decisions.

Pare Back

The simplest solutions are the best ones. Every feature, every line of code, every design decision earns its place. Or it doesn’t ship.

Build to Last

Quality isn’t negotiable. Our work feels solid and considered, never rushed or disposable. We create products, systems and identities made to last.

Partners, not Vendors

We work like colleagues, not contractors. Close enough to your problems to give advice grounded in reality, and to care about your success beyond the invoice.

Lean by Design

Senior experience, the best tools and focused work. We keep the team small, make decisions quickly and put effort where it matters.

The people behind Pare.

Pare was founded on a simple idea. Small senior teams, doing the work themselves, beat big teams that hand it down.

Chris Collins

Chris Collins

Founder & Technical Lead

Chris leads software, AI, machine learning, data science and intelligent systems. He has built the routing systems behind growth from 1,000 to 10,000 deliveries a week, a pricing engine that lifted margins by 20%, and a churn model deployed across 23 countries. His speciality is turning difficult models and decisions into reliable production systems.

Maria Benitez

Maria Benitez

Founder & Design Lead

Maria leads product design, UX, brand, websites and visual systems. Before Pare, she designed brands and digital products across agencies and growing businesses in Mexico and Canada, including the identity, website and guidelines for a learning platform used by thousands. She can act as the missing design lead on an existing product or carry the brand and interface through implementation with the technical side of the studio.

The team you need,
on a fixed fee.

Book a call to talk through what needs to change. Clear work receives a direct fixed-fee proposal. Pare Audit identifies what to improve; Pare Discovery defines how a known project should be built. No long contracts.