About

The technical co-founder
you always wanted.

We help startups and growing businesses build better software — faster, leaner, and without the usual overhead.

Why Pare exists

We started Pare because we saw the same problem again and again: good businesses with great ideas being let down by the software industry. Agencies charge too much and move too slowly. Freelancers are unreliable. Hiring a full-time team before you've validated an idea is a gamble most can't afford.

There had to be a better way. A team that's small enough to move fast, experienced enough to deliver quality, and smart enough to use AI as a genuine multiplier — not a marketing buzzword.

That's Pare. We strip away the overhead, the unnecessary process, and the bloat. What's left is a focused team that builds things properly and delivers real value.

"Pare" means to strip away the unnecessary — to reduce something to its most essential and effective form. It's not just our name. It's how we work.

What we believe

Our values aren't wall art.
They're how we make decisions.

01

Pare Back

The best solutions are the simplest ones. We actively remove complexity rather than adding it. Every feature, every line of code, every design decision earns its place. If something doesn't serve the user or the business, it doesn't ship.

02

Craftsmanship

We take pride in building things properly. Quality is not negotiable, regardless of budget or timeline. Our work feels solid and considered, never rushed or disposable. We build software that lasts.

03

Partnership

We're not a faceless vendor. We embed ourselves in your problems and become a trusted extension of your team. We challenge ideas constructively, push for the best outcome, and care about your success beyond the invoice.

04

Resourcefulness

A small team that punches above its weight. We leverage AI, smart tooling, and deep expertise to deliver what larger teams do — faster and at a fraction of the cost. Constraints breed creativity.

The team

Small team. Big capability.

We keep our team lean on purpose. Everyone who works on your project is experienced, hands-on, and accountable.

Chris Collins

Chris Collins

Founder & Technical Lead

Full-stack developer with over 10 years of industry experience and a strong track record as a technology leader in the UK startup scene. Chris brings deep expertise in AI integration, product development, and building software that solves real business problems. He leads every engagement personally — no handoffs, no layers.

Maria Benitez

Maria Benitez

Founder & Design Lead

Product designer with over 6 years of industry experience and a sharp eye for clarity and usability. Maria transforms complex requirements into clean, intuitive interfaces — designing for real users, not personas. Her experience across startups and scale-ups ensures every interaction feels considered and every screen earns its place.

Work with us

Let's build something
great.

Whether you've got a fully formed brief or just an idea on a napkin, we'd love to hear about it.

Get in touch